This is probably the cheapest item with a Gucci label (north of Canal Street) that you'll ever see in Manhattan: your coffee cup.
In honor of their new flagship store on 5th Ave the company is distributing paper cups printed with the "Gucci Hearts NY" logo to 150 coffee carts between Third and Sixth Avenues from 42nd to 59th Street on Monday.
I'm dying to see what a used Gucci coffee cup goes for on eBay in the days following. A smart vendor will totally stash them and sell them clean to really, really dumb label whores.
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