After 25 years as a brand, Kenneth Cole is going for a new attitude.How so? Edgier ads featuring "real people" (ehmahgawd, brilliant! Oh wait, no. More like late to the Benetton party...) are going in the fashion mags and they're going to be promoting via YouTube with what they hope will be viral videos. Which unless they contain nudity, the consumption of feces or someone getting whacked in the nuts, won't be viral at all.
(Don't get me wrong, they make a good shoe. I'm just saying.)
Oh and if you do dig the brand, take note that by fall Kenneth Cole Reaction is changing names to Kenneth Cole New York. And they're launching a line of manties in April.
Posts
No comments:
Post a Comment