The Gap, a brand that has thus far already roped many musicians (good and bad) into ad campaign appearances-- some just as models, others actually performing-- is expanding its musical tie-in trend and getting 'em fresh out of the oven. With their "Sound of Color" campaign, they're offering the public free downloads for 30 days-- five songs by emerging musicians and five music videos by different filmmakers- that are supposed to represent colors.Seattle indie band The Blakes do the color blue ("Magic")
Danish rockers The Raveonettes do the absence and sum of all colors ("Black/White")
Techno artist Dntel does red ("Turning Red")
L.A. folkie Marie Digby does yellow ("Paint Me In Your Sunshine")
Hip-hop artist Swizz Beatz does green ("Candy Paint")
You'd think, being The Gap and all, they'd have covered khaki. Maybe Colbie Caillat was busy?
Get the free songs here. Ends March 15.
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