I Dare You...

Worst. Mascot. Ever.

Oh, KMart. Why can't you ever get it right? Not once have you ever offered anything remotely hip in the way of clothing. Is your professional trendspotter a one-eyed Quasimodo living in a basement in Mormon country? Is your head buyer an ex-con named Starkeisha who thinks G-Unit is the Marc Jacobs of the future? You need help.
Unfortunately the only way you're asking for it is through a crappy "style ambassador" contest that allows the winning entrant ONE DAY to weigh in on your designs. And even more unfortunately that person will be someone who aspires to win the other part of the prize, $10,000 in Kmart gift cards. That person will probably not tell you how far off the mark you are.
Seriously, your two latest attempts at hipness? Piper&Blue and Wckd? (Check them out if you have a nearby bag to vomit in.)
To the public, I dare you to enter the contest when it starts March 9 in the worst outfit you can conjure. www.kmart.com/style (which isn't up yet, of course)