Women's Wear Daily reported today that the Burt's Bees company was just purchased for $925 million by Clorox, Inc.Also published today was an article in the New York Times style section reporting that the amount of money Americans drop on organic personal care products each year is on the rise.
I get the whole organic kick we're on, because of course, who wants lead in their lipstick? But the fact Burt's Bees is doing so well, despite the fact the man on a lot of their packaging (Burt, who is a real person) looks like a serial killer, simply amazes me. I'm curious-- do you judge a book by it's cover when it comes to products?
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