Monday

Marimekko's Spring Fling with H&M

Next April H&M is releasing a capsule collection using prints from Finnish textile designer Marimekko (see the WWD article). Unexpected! But exciting. It might be their best designer collection yet. Which I suppose wouldn't be hard after Lagerfelds Liza Minelli-inspired horror show, Stella McCartney's "meh" collection, and Cavalli's recent mishmash of shit and glory.

If you're unaware of Marimekko, it's hardly demure:

I hope they go for some of the more avant-garde, illustrative prints (like the freaky panda head.) The loud, mod patterns are great, but how much longer can mod stay in the mainstream? I'm dying for H&M to take a risk the way Target's Go designers have. As I always say: It's better to suggest a high waisted pant with a giant bow to some mid-western college girl named Denise, than to never have tried at all...

And for the crafty, you can purchase Marimekko fabric here at Repro Depot. (It's pricy as hell, so if you're a beginner, maybe you should hold off.)

1 comment:

Anonymous said...

big box retailers and high fashion don't mix. its like adding water to good whiskey.