$650 Pussy

Let me preface this post: I know. I'm a total loser for being 27 and not Asian and loving Hello Kitty. It's obnoxious-- borderline lunchbox purse obnoxious-- but I just can't help it.
That's how I ended up on the Sanrio site today, where I discovered their new collection by handbag designer Rebecca Minkoff. And in it, this ugly ass bag (with a cute lining, sure) selling for $650! Wtf?I hope it at least comes with a free pair of matching orthopedic shoes.