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Coty is getting ready to simultaneously release five entirely different Gwen Stefani fragrances this September, each in it's own unique bottle. They are: Love, Angel, Music, Baby and G.
The plan is to sell these at slightly less than typical designer fragrance prices (keeping them around $25 and $45) to encourage the consumer to purchase more than one at a time.
Considering that most people who wear perfume leave the bottle out on a table or shelf or counter, creators were wise to acknowledge that perfume bottles double as a facet of room decor. I have yet to sample the scents, but my bet is if they are at least halfway tolerable, they'll be a hit. Especially with teens. (And er, twenty-somethings who shop at Hello Kitty stores.)
1 comment:
I want one shaped like the lady who does my laundry on Harvard Ave.
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