Wal-Mart Brings It With OP Launch

Ocean Pacific is clearly banking on celebrity influence, by the looks of the new campaign promoting their exclusive juniors and young men's OP lines for Wal-Mart.
They hit the nail on the head snagging Pete Wentz to lure their target consumer. Considering he has his own casual clothing line to promote, they probably paid out the ass to get him.
The following is mere conjecture about how this bizarre cast came together:
Next, someone was like "we need someone black," and they dropped a smaller amount to book Christina Milian, who is kind of cool but not that cool and also totally not Rihanna. Then
Rumer Willis, Kristen Cavalleri, random ex-Cover Girl model Josie Maran and Wilmer Valderrama walked down the beach from where Josie and Wilmer live (in a shanty village made of old sheets and coke bags) to chew and screw at the craft services table. Then someone felt bad and put them in the shoot.
The site for OP looks cool and is chock full of boring, useless crap.
Surprisingly the line itself comes off as a fairly decent Roxy imitation. All the pieces below are $15 or less at Wal-Mart.