There' s a new way to love Urban Decay's ultra-vivid eye shadows, and a new lady making it look fabulous to do so.
For the first time ever, you can get a dozen of their greatest shades in Loose Pigment form, allowing you to wear it sheer and shimmery all the way up to shocking.
What rocks: Unlike other loose powder shadows like M.A.C. and L'Oreal HIP, Urban Decay eliminated the possibility of full-on spillage (a.k.a. huge mess, money down the toilet) by designing a package that resembles a lip gloss, narrower at the top with a mini-brush inside the lid. Which is genius. See:
What's iffy: Well, the brush doesn't have much flex to it. This makes is great for controlling the coverage and keeping application light, but it's hard to get a really rich application when you want it. Judging by the copy on the packaging, they are aware of it: they point out that pigment can also be tapped out for application with a different brush. Tried, and true.
Verdict: I put it on early in the morning, and close to 12 hours later it was still there just as I had applied it. Beyond that it faded a little, but never disappeared. This stuff is definitely built for all-night party people. (Which makes their new spokes-chick Cory Kennedy an appropriate choice. If you don't know who she is, she's basically a girl who goes to a lot of parties, and dates the Cobrasnake guy. I'm loath to call her a "style-blogger" because her blog is really just personal photos -- of course, personal photos of herself in clothes I can't afford and places I'm not invited-- so maybe it's just jealousy.) Loose Pigments go for $20 (about the same price as MAC.) Get em on their site, or at Sephora.
Looks to Try: Shades like Shattered, Graffiti and Asphyxia are perfect for spring and summer's trend of brights. If you can't deal with the Pucci-inspired grill, shades like Baked and X go perfectly with the universally flattering nude/gold look so many brands are pimping.
Bonus: Urban Decay and Hard Candy do not test on animals, and most of these colors are completely vegan. (look for the paw-print)
Friday
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