Tuesday

Hollister To Open 4-floor EPIC Store in SoHo

On July 16 Hollister will open a 4-level, 40,000 square foot monster (they're calling it EPIC) at 600 Broadway in the SoHo shopping district of lower Manhattan. The store is replacing the long standing DKNY wall:

[Image by wallyg]

If you care at all (do any 15 year olds read HLS?), find out more at the store's microsite.

If you've never been, Broadway in SoHo has become extremely mall-esque in the past decade, much like Boston's Newbury Street. All that is left is to turn the peanut vendors into Panda Express and the transformation will be complete.

1 comment:

Gregg said...

I don't understand the issue with the commercialization of Soho. 10 years ago this building was all but abandoned and left for illegal raves and 20 years ago this area was filled with sweat-shops. The life-blood of NYC is commercial through and through. Malls are a central part of America's modern culture and the revival of Soho is NYC's contributation to the new America.