Kim Gordon's "Mirror/Dash" Collection

Kim Gordon of Sonic Youth is set to try her had at the sartorial arts once again (remember X Girl, her skater chick line in the mid-90's?) Mirror/Dash, her new label, drops at Urban Outfitters a week from Monday.

So far only two images have been released - one was a $415 (!!!) military-inspired wool coat featured in the New York Times, and more recently the dress shot featured in this post.
Supposedly the line will be less trendy (Soo...why the are you selling at Urban then?) and should appeal to women who might feel a little to old to shop at Urban (again, why?)

Look, I dig Kim Gordon and everything - I was a teenager of the grunge-era after all - but my expectations are not very high. Her personal style is like that of a subdued Chloe Sevigny.

Still, I do kind of like the dress. But only if it's not $415.

[Image via NYT courtesy of Urban Outfitters]