Tuesday

Olsonboye Is Definitely No Elizabeth and James



The Olsen twins' line "Elizabeth and James" is overpriced, but usually pretty sweet design-wise. Same goes for rock-spawn Charlotte Ronson's namesake clothing label. So WHY IS IT that when they decide to do a normal-priced line for JC Penney they let their design staff go on vacation, sketch juvenile garbage and send it into production? (My hypothesis: JC Penney brings out the bad outfit in everyone.)

Starting Nov. 6, you'll be able to purchase Olsen garbage under their new JC Penney-exclusive label Olsonboye. It's their "ancestral" name but totally makes it sound like the clothes are for male children. Marketing geniuses, those gals! Here are three "outfits" from the Olsonboye line. If I see you in any of them, don't act like you know me.

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