The packaging on Bumble and Bumble's new Creme de Coco Masque insists that "words can't describe" the amazing state it will leave your hair in, but allow me to give it a shot...What: Of course, Creme de Coco sounds like a yummy drink you might order poolside on a posh vacation. The product smells like it too - thanks to all kinds of natural oils and extracts (coconut, mango and shea butter to name a few.) Seriously, if my IQ were like 6 points lower I might try to eat it.
How to: After shampooing, coat clean hair with the mask and leave on for a few minutes ( they suggest 7, but there's no magic number. If your hair is ragged and rugged, leave it on as long as you can!) I'd also suggest twisting it up in a clip if you have long hair, because all those nice oils that soften your locks might wreak havoc on someone prone to back breakouts.
To intensify the treatment, heat the hair in the sun or with a blow dryer applied to a shower cap.
Verdict: Super soft, shiny, tangle-free hair, as promised! At $24 for 5oz., this is a great way to treat yourself (and your hair) once a week or so, most especially if you're exposing it to sun, wind, chlorine and all those magical byproducts of summer fun. Speaking of, this is definitely going in my suitcase when I head to Miami Beach next month.
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