Friday

Erin Fetherston Does Target

Target announced yesterday that Erin Fetherston will design the next collection for their "Go International" (read: haute design at ghetto prices) program. It hits stores on November 18, 2007.

So who is this chick? Well, she's young, elfin, and rather new on the scene. She showed her first couture collection in Paris in 2005, just a year after nabbing her fashion degree (she studied at Parsons School of Design in Paris) and her first ready-to-wear collection debuted in New York just this past spring. See footage of her Fall/Winter 2007 collection here.

Her collection for the plebes, according to Target, will include "must-haves such as Peter Pan-collar dresses, ruffle-front blouses, chunky cardigans, miniskirts, skinny pants and wool coats."

The "standout pieces" they promise are:

* a charmeuse jumper with velvet hearts
* red velvet shorts
* a layered chiffon dress
* a classic velvet pantsuit
* a wrap sweater
* an oversized heart-shaped bag
* bow headbands in satin, jaquard and brocade
* heart necklaces
* a knit scarf with heart details

(All priced between $7.99 and $89.99)

My first thoughts? Sounds like a cross between vintage holiday party-wear and how I dressed on school picture day circa 4th grade. I foresee her scaring off the "normals" a bit, but being an absolute hit with urban indie chicks, nostalgic twenty-somethings and those willing to take a risk.
The first model you see on her website is Zooey Deschanel. So you know she's into quirk and music and shy whimsy. I can't wait. If you get there first, save me a heart-shaped bag.

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