Review: David Babaii for WildAid

Here's a hair truth: Most shampoos and conditioners are full of sulfates. Sulfates = salts = drying = sucks the color right out of your hair. And basically every shampoo on the shelf under $15 is full of them. Yeah, L'Oreal came out with Ever Pure and those are about $7 a pop, but they smell a bit manly I was convinced I could do better. Of course, I was right.

David Babaii for WildAid Hydrating Shampoo and Conditioner smell like a delicious pina colada. Created by celebrity stylist David Babaii and hippie princess Kate Hudson to benefit global wildlife preservation organization WildAid, they're a trifecta of goodness: sulfate free, eco-friendly and cruelty free. (Can you imagine a reason to EVER test a hair product on anything but human hair? I simply can't. Hair is dead and it's a waste product.)

Price: $10 for 13.5oz.- and $1 of it goes directly to WildAid. It's nine parts an investment in preserving your dye job, one part charitable giving. When you think about it, its just a couple of dollars more than the L'Oreal junk. I bought mine at Ulta.

Verdict: Smells like a delicious pina colada. Conditioner needs to be left on for several minutes to do the job, which is kind of annoying. Beats Pureology in price and scent, but not in performance.